A headless storefront rebuild that cut checkout abandonment and gave merchandising a self-serve CMS.
The Challenge
TechRetail Inc. was running a monolithic storefront that took over five seconds to load on mobile, and every product launch required a developer to hand-edit templates. Cart abandonment on mobile was nearly 30% higher than desktop.
The Solution
We rebuilt the storefront as a headless commerce frontend backed by a WordPress content layer, giving the merchandising team drag-and-drop control over landing pages while keeping checkout on a hardened, PCI-compliant path. Product data, inventory, and pricing sync from their existing ERP through a nightly automation pipeline.
The Results
- Mobile page load time dropped from 5.1s to 1.4s.
- Checkout abandonment fell by 22% within the first full quarter.
- Merchandising now ships new landing pages same-day, with no engineering involvement.