A ground-up brand and website refresh that repositioned a 20-year-old consultancy for a younger client base.
The Challenge
Alder & Finch Consulting's brand hadn't changed in two decades, and their site was quietly costing them pitches — prospective clients told them directly the firm "looked outdated" compared to newer competitors.
The Solution
We led a brand refresh covering logo, typography, color system, and messaging, then rebuilt their site on the new system with case studies structured to lead with outcomes rather than process. Every page was rewritten around the client's problem, not the firm's services.
The Results
- Inbound pitch requests increased by 35% in the two quarters after launch.
- Average time-on-site for case study pages more than doubled.
- Won two industry design awards for the new brand identity.